Mobile application trends for 2012: the top ten applications

Posted on June 22nd, 2010 by buongiorno

Market researcher Gartner has pinpointed the top ten consumer mobile applications it predicts will dominate the market in 2012.

The most popular will include mobile money transfers, location-based services and mobile search.

In the past, consumers purchased mobile phones based on built-in features. With the arrival of smartphone operating systems capable of running third-party applications, consumers were free to customize their devices.

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2010: 50% of campaigns will direct users to a mobile site

Posted on June 11th, 2010 by buongiorno

In 2010 brands will allocate larger portions of their digital media plan towards mobile to further capitalize on the most personal marketing medium out there.

Here are some of the trends that industry experts forecast in 2010.

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The future of marketing? Looks at social media

Posted on May 7th, 2010 by buongiorno

In the past 6 months, marketers have shifted their attitudes toward social media marketing spending. This was recently affirmed in the new study, “The CMO Survey”, from Duke University’s Fuqua School of Business and the American Marketing Association.

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Mobile marketing: digital ad spend to surpass print in 2010 for first time

Posted on April 30th, 2010 by buongiorno

For the first time ever, advertisers will spend more on digital than print, according to a new study by Outsell.

The data, collected in December 2009, quantifies how advertisers have planned their 2010 spending coming out of the major 2008-2009 global economic crisis.

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Mobile Advertising has a large untapped potential and now might be the right time to acquire first-mover advantages

Posted on April 23rd, 2010 by buongiorno

Informa forecasts that the global mobile advertising market will be worth $12.09 billion by 2013.

This is a great opportunity for those brands intended to maximize this potential, in 2011, mobile advertising will be worth US$6.1 billion, of which US$1.5 generated from Europe

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