‘1-2-3 Looks’ as B!Digital and Rimmel make history

Posted on July 25th, 2010 by Posted by: buongiorno

Rimmel launched '1-2-3 Looks' mascara with a campaign showing the easy and impressive effect of the product. Running across the country's most popular channels, it features Georgia May Jagger in a slide-show demonstrating the product's versatility.

Mobile marketing for iPhone is Rimmel’s strategic choice. According to Comscore, 39% of Italian women aged between 18 and 44 own an iPhone, and the number is growing.