B!Digital deliver mobile couponing strategy to City of Parma

Posted on July 9th, 2010 by Posted by: buongiorno

Mobile couponing opens a world of new opportunities for brands and retailers to bridge the digital and physical world by rewarding customers with discounts and other promotions redeemable within the retail environment.

The advantage of bCODE is that it can integrate SMS communication campaigns with in-store promotions. Running a campaign with it consists of delivering promotional SMS to a database of profiled contacts. Once the code is accepted, the customer can then present or print their coupon, and redeem.

The system's advanced functionalities allow the implementation of games, video-streaming and other communication tools, all of which can be personalized.

The accompanying console ensures reliability, flexibility and easy interaction with any CRM interface. Connectivity is via cable or wireless, and the device can be connected either to an in-store local system or Virtual Private Network for remote access.

The image-reader software is compatible with more than 99% of mobile phones and smartphones on sale in the market, including iPhone, Palm, Windows Mobile and Rim Blackberry products. bCODE supports web and Flash content too, offering a wide range of personalized opportunities for the customer.

Real-time data analysis and customer feedback enables clients to optimize campaigns on demand.