Buongiorno!Digital Strengthens management team with senior promotions in the UK

Posted on March 4th, 2010 by Posted by: admin

Appointments follow European consolidation and re-branding process.


London, March 2nd 2010 - B!Digital today announces a series of internal promotions that will expand the UK executive team to drive new business and develop the company’s product lead approach to mobile and digital marketing requirements.


The appointments are the final stage in a recent rebranding and reorganisation process, consolidating its European operations – including Russia - under the umbrella brand ‘B!Digital’. The B!Digital offering is now available via a new website (www.buongiornodigital.com) giving one-click access to the 5 key product areas represented by the full service agency; CRM and Loyalty, Mobile Display ADV, Mobile Applications and m-sites, Digital Campaigns and Social Media Marketing.


The site is available in seven languages reflecting the company’s on-theground presence across seven countries (UK, Italy, Spain, France, Germany, Russia and Netherlands), offering international planning and buying capability with regional sales and account teams supporting clients.


Two existing senior B!Digital staff members gain new roles and responsibilities to grow the company’s B2B offering.


Adhish Kulkarni has been appointed as Global Head of Products and CRM overseeing product development across the entire B2B and B2C divisions and client portfolios. This new role will also see Adhish becoming part of the Global Management team reporting direct to the Buongiorno Group CEO. Adhish has worked in this industry for seven years and was previously at Flytxt, one of the original mobile marketing innovators, acquired by the Buongiorno group in 2007. He was previously Managing Director, B!Digital UK.


Stefano Diemmi takes over the role of Managing Director, B!Digital UK to continue to strengthen B!Digital’s offering and relationships with brands and operators alike. Stefano was previously Deputy COO - APAC, responsible for establishing the Buongiorno Group presence and client portfolio in the Asia Pacific region.