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Ochakovo Original

Promo action “Taste of Luck!”

Goals:

• Increase sales Ochakovo
• Increase the positive perception of “Ochakovo” brand

Instruments:

• Participants enter a unique code and get a chance to win prizes: cars, LCD TVs, the money for a mobile phone
• Channels of communication: WEB, WAP, SMS
• Promo site
• SMS programming
• Money to telephone card program
• POSM
• Outdoor
• WAP site
• Promo label

Results:

Campaign timeframe: september – november 2008

• Total number of code registrations 70 854
• Total number of participants: 11 937 (62% SMS-Canal)

Case Studies